OVERVIEW

As part of its large-scale and ambitious upcoming fundraising campaign, Creighton University is seeking a trusted video production partner to produce a series of three videos. The videos will need to effectively connect with the entire Creighton community – alumni, donors, partners, students, faculty, and staff – and move people to action. Fundamentally, we see this as an exercise in both brand storytelling and brand experience – crafting an engaging narrative and capturing the authentic experience of what it’s like to be a part of this great university.

The three videos are as follows:

1. Brand Video – scripted voice-over with striking imagery that serves as a signature element of the campaign. Key elements with this video will be script, voice talent, on-screen talent, production design, locations, lighting, sound design, and music. We’re still going for authenticity, but we’re doing it through a planned, staged production. The number of shoot days is smaller than with the Student Stories, but requires a larger crew. We can produce this video using your library of b-roll. But depending on the final concept, we will likely need to shoot new scenes

2. Student Stories – unscripted, interview and cinema verité-driven, authentic stories of real students in their environment. Key elements are similar, although we approach them differently. Our cast is comprised of real people rather than actors. Casting is still critical, but comes through pre-interviews rather than auditions. We still develop a shot list and select locations, but we allow for more spontaneous, real moments, with the camera acting as a fly-on-the-wall. We get the most interesting, most compelling, powerful and unexpected sound bytes out of our cast through a conversational interview style that puts the interviewee at ease. Then there’s the magic of post, where build a written script from interview transcripts and set the pacing, tone, and dramatic build in the edit.

3. Web Loop – short, visually dynamic montage of images that capture the essence of the Creighton experience with dramatic camera movement and without words. To streamline the production, we envision shooting these scenes while we’re shooting the brand video and student stories. The key here is planning out the specific shots and then executing flawlessly.

A Collection of selected work: